William Edwards is one of Britain's leading ceramic designers and one of a handful dedicated to the use of traditional hand decorating techniques that have existed in the English potteries in Stoke-On-Trent for generations.

A graduate of the Royal College of Art, London. William has developed a highly successful design, print and decorating business incorporating the very latest printing techniques and materials, pioneered in his own factory where he produces print for many of the leading brand names in ceramics world wide.